Creating a great user experience involves far more than making beautiful screens. It requires the discipline to use tested, reproducible UX processes that deliver consistent results within each project's timeline and budget.
The first step in our process is to meet with you to discuss the project's the overall project parameters. This includes defining the goals and scope of the work, as well as establishing timelines.
As work progresses, our findings and deliverables will always be shared and discussed as they are uncovered. We don’t believe in “big reveals.” After every phase, we’ll facilitate a session to discuss what we have learned, and build consensus around next steps.
During this phase, we learn about your business and culture, your industry, and your customers. Depending upon the complexity of your project, this could involve stakeholder and user interviews, persona development, competitive research, creating journey maps, and writing user scenarios. We also use this period to gather information on your project's technology requirements. All of this is information is used to ensure delivery of a product that meets both business and user needs.
With information about your goals and your users under our belt, we will start each sprint with a highly-structured accelerated requirements gathering session known as a Design Studio. Design Studios are in-person workshops, led by an experienced moderator, where stakeholders use sketching techniques to further define the product. The entire session is documented by a dedicated historian who records and photographs all comments, requirements, and sketches. The goal? To end up with a single sketch which presents a clear vision of the product and its features – that everyone agrees upon.
Armed with requirements, maps, and Design Studio sketches that are agreeable to everyone, we then create the first, fully-clickable HTML prototype of your application.
Why prototypes and not simply static screens or wireframes? Only clickable prototypes can bring an early concept “to life” for users and stakeholders. And unlike static images with "hot spots" that simulate interactivity, HTML prototypes ensure complex interactions and designs are communicated accurately, minimizing meeting time and misunderstandings.
With each sprint, the original prototype is refined based on stakeholder and user feedback. Each iteration improves the prototype’s usability, interactions, and visual design. Our prototype iterations can often be built or revised, and tests completed, within just a few days.
User tests can be completed remotely, or held in Tonic3's in-house usability lab. Three to five participants are usually all that is required to uncover and address most major usability or missing feature issues.
One prototype can communicate more than 1,000 emails.
The goal of all this? A fully tested, launch-ready prototype, with high-fidelity visuals and interactivity, ready for hand-off to development teams. In addition to the prototype, we will prepare any necessary technical documentation to further define functional specifications or user stories for the developers.
With an approved prototype and documentation, we will meet with the development team to ensure their full understanding of the product, and how to engage Design Team while in the midst of development. Of course, because the Development Teams have been actively engaged throughout this entire discovery and design process, they will already be very familiar with the product and confident of their delivery and launch timelines.
Tonic3's UX processes are inherently User-Centric.
They allow your company to build products the user wants, confident the user will like them.